Online Charity Auctions What Are the Advantages to Businesses of ...

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<title>IOBR-Article Directory | Online Charity Auctions What Are the Advantages to Businesses of Donating?</title><h3>Online Charity Auctions What Are the Advantages to Businesses of Donating?</h3>

By: Michael Grindy

Perhaps, as a business you are asking, should we donate money to charity?

Or maybe you are looking for new ways to donate money to charity, a way that can also be beneficial to your business? How much do you know about online charity auctions?

What if donating to charity wasn t just a one way process?

How does it work?

From tea at The Ritz or meeting your favourite actor, to a catwalk side seat at London Fashion week; from amazing luxurious holiday packages to memberships for gyms and clubs. There s a sensational selection of treats and unique experiences up for grabs at most online charity auctions, all donated by different businesses trying to raise brand awareness, with the added bonus of making a charitable contribution.

Most online charity auction sites will display a company logo, an image, a short description and provide a link to the donor s website. This exposure not only receives the obvious brand benefits but also unlocks potential Search Engine Optimisation (SEO) benefits too, that is so highly sought after in this era.

Recent research showed that 83 percent of consumers would prefer to buy products that were associated with a charitable cause. Therefore, enabling businesses, brands and marketers who align themselves with these online charity auctions to reap the rewards.

Being a corporate donor to charity is not just being a good corporate citizen there are good business reasons for doing so too. These auctions provide a turnkey marketing program that can provide marketers with measurable advertising value, leads and paying customers. The company can reach consumers when they are at the point of making a purchasing decision in their sector. Often bidders are affluent and influential, an area of the market that is hard to reach.

Businesses need not worry about their items being undersold or poorly displayed; they can always enter a reserve price that reflects the fair value of the donation and pages can contain media rich content such as video s and images. Post auction statistics and reports are usefully provided to donors as well as auction hosts providing details per item such as; no. of views, bounce rate, time on page and all bidding details. These bidding and bidder details provide the donor business with prime leads when good quality leads are difficult and expensive to come by.

Let s use a very simple example of the benefit to corporate donors. A hotel chain decides to donate one of their rooms between certain months of a year when they know the hotel isn t 100 full. They can set a reserve price for the minimum they are willing the hotel room to be sold for. When the auction closes the hotel will be provided with the details of the winning bidder, as well as the other bidders who failed to win the item. The hotel can then use this valuable customer information to reach people who have clearly indicated their interest in the services on offer.

Unsurprisingly, online charity auctions have become hugely popular. They benefit not only donor organisations and charities, but also all the bidders who have the enjoyment of participating in the excitement of an online auction, whilst at the same time acquiring a prized product, experience or treat, as well as feeling the satisfaction of supporting a charitable cause in the process...

Online charity auctions are undoubtedly here to stay, helping charities raise significant money for their causes. Nevertheless, they are highly entertaining for participants and one of the increasingly significant ways for businesses to reach new customers, raising brand awareness, whilst at the same time fulfilling their corporate or social responsibilities.

Author Resource:->??http://www.mycharitywins.com - specialising in charity auctions online http://mycharitywins.com provides all the experience, knowledge, resources and tools, making it easy to help you through all the stages in creating a successful online charity auction.

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Source: http://www.internet-opportunity-business-review.com/Article_Directory/Art/183667/94/Online-Charity-Auctions-What-Are-the-Advantages-to-Businesses-of-Donating.html

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