4 Great Real Estate Marketing Days Left in 2012 | REI Education ...

What are the 4 best marketing opportunities left in 2012 for real estate investing and how can you capitalize on them?

Smart real estate investing pros know that in order to succeed they need a good but steady marketing mix which they stick to with a consistent monthly budget in order to really see it work and produce the maximum possible results.

However, advanced investors realize that beyond macroeconomics and housing cycles each year has its own ups and downs, highs and lows when it comes to advertising effectiveness and different types of deal flow. So in addition to say a staple mix of direct mail, email, print, cold calling and social media these investors know that they need to allow for fluctuations in their business, know when it may make sense to ease up and when to ramp up campaigns to capitalize on surges and even dip into new media channels.

So how does this all play together for the 4 major real estate marketing opportunities left in 2012?

1. Halloween

Halloween is certainly one of the most fun real estate marketing days of the year. It is definitely one of the best for highly effective and trafficked open houses whether designed as themed haunted house events for kids in family neighborhoods or sexy upscale cocktail parties in luxury condos or simply fun office networking nights.

However, perhaps it is also more importantly the beginning of a new part of the year which offers investors lots of opportunities to serve up interesting, valuable and even off topic blog posts, emails and social media updates for building followers and lists.

2. Thanksgiving

Thanksgiving Day is one of the most unique days of the year for real estate investors. It may not offer the same advertising and open house opportunities as others but it can be capitalized on. This is the perfect time for showing appreciation to staff to concrete their loyalty and boost their mojo to finish out the year in high gear. Plus, there is no better time for networking and building on relationships with prospects, private mortgage lenders, strategic partners and gaining referrals from friends and family members.

3. Cyber Monday

Hot off of turkey day we roll into Black Friday and Cyber Monday, two of the hottest sales days of the year. This week starting on Black Friday promises to bring out the crowds, flood the internet with shoppers and see billions of dollars blown. There are endless opportunities for big marketing here and moving extra homes whether focusing on local or online traffic but investors need to go in with a real game plan they establish early.

4. Christmas

Obviously Christmas Day itself may not be the most productive day of the year for literally flipping houses but all of the days leading up to it offer tons of opportunity to draw more social followers, blog subscribers, doing endless networking at parties or hosting your own for local business people and prospects.

Plus, don?t forget the end of year with year-end bonuses and deadlines for IRA contributions, minimizing taxes and short sale incentives.

Source: http://reieducationcompany.com/4-great-real-estate-marketing-days-left-in-2012/

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