More Women Than Men Use The Kindle Fire, And iPad Is Getting Highest Satisfaction Score: ComScore

The tablet market is still relatively young, with penetration in the fast-forward U.S. market only reaching 47% by 2013, but we are already starting to see some usage patterns emerging, according to comScore. In a survey of 6,000 tablet owners in the U.S., the researchers have found the Kindle Fire has more female than male users while iPad skews to males. It also found that Apple's tablet has the highest satisfaction ratings of all tablets -- although across iPad, Android and Kindle Fire tablets, all rate relatively close to each other, and all of them are higher than the average satisfaction ratings for smartphones. And when assessing what motivates purchases, brands play second-fiddle to functionality and price, with apps availability, along with cost, scoring as the most important factors considered when a consumer purchases a tablet.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/QM-weEojoDQ/

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