Shoutlet Fires Off New Trigger-Based Social Marketing Platform

Here's why social media marketing is broken:?my company wants to launch a contest on our Facebook app and website and post about to all our fans and followers, post when we hit 1000 entries, and post again when the contest ends after 5000 entries. Sequencing like this was difficult because marketing team would have to monitor for those milestones to be reached, then manually rotate our apps and publish updates. Social marketing platform Shoutlet today launches a way to turn?the?cacophony of disparate campaigns into a concerted push. It's called Social Switchboard, it uses trigger-based campaign publishing, and your marketing department wants it.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/KqmyPmylARw/

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